Privacy Policy

Scope and Who Is Responsible for Your Data

This Privacy Policy applies to personal information processed by Guangzhou Chener Sports Goods Co., Ltd. in connection with chenersports.online.

It applies when you browse our website, purchase yoga wear, training wear, activewear, fitness equipment or accessories, create or use an account, contact customer service, subscribe to communications, or otherwise interact with our online store.

For the personal information for which we determine the purposes and means of processing, Guangzhou Chener Sports Goods Co., Ltd. acts as the business or data controller, subject to applicable law.

Personal Information We Collect

The personal information we collect depends on how you interact with the website. We may collect the following categories where relevant.

Information you provide directly

• Name and account username, where account registration is available
• Email address and telephone number
• Billing and shipping address
• Order details, product selections, sizes, colors, quantities, and purchase history
• Information included in customer-service requests, returns, reviews, or other communications
• Marketing preferences and subscription choices

Information collected when you use our website

• IP address and approximate network location
• Browser type, operating system, device type, and language
• Pages viewed, links clicked, referral source, and timestamps
• Shopping-cart and session information
• Cookie identifiers and similar technical data where applicable

We do not intentionally request highly sensitive information such as health records, biometric templates, government identification numbers, or account passwords as part of an ordinary retail purchase.

How We Collect Personal Information

We collect personal information from several sources depending on the transaction or interaction.

• Directly from you when you place an order, create an account, contact us, submit a request, or subscribe to communications.
• Automatically from your browser or device through server logs, cookies, or similar technologies.
• From payment providers when they return transaction status, payment identifiers, fraud-screening results, or other information necessary to complete or support a payment.
• From shipping and fulfillment providers when they provide delivery, tracking, return, or exception information.
• From service providers that support security, fraud prevention, website hosting, analytics, customer service, or other business functions.

We do not require you to create a social-media profile or provide unrelated personal details in order to make an ordinary purchase.

How We Use Personal Information

We may use personal information for purposes including:

• Providing, maintaining, and securing our website
• Creating and managing customer accounts where available
• Processing, verifying, and fulfilling orders
• Confirming payment status and preventing unauthorized transactions
• Arranging shipping, delivery, returns, replacements, and refunds
• Providing customer service and responding to requests
• Sending transactional messages such as order and shipping updates
• Remembering cart contents and website preferences
• Diagnosing technical issues and improving website performance
• Measuring how customers use our website
• Sending marketing where you have consented or where otherwise permitted by law
• Detecting, investigating, and preventing fraud, abuse, or security incidents
• Maintaining business, tax, accounting, and transaction records
• Complying with legal obligations and responding to lawful requests
• Establishing, exercising, or defending legal claims

We will not use personal information for a materially incompatible new purpose without taking steps required by applicable law.

Legal Bases for Processing

Where laws such as the GDPR or UK GDPR apply, our processing of personal data is based on one or more lawful grounds depending on the purpose.

Where consent is the legal basis, you may withdraw it at any time. Withdrawal does not affect processing that was lawful before withdrawal.

Cookies and Similar Technologies

We use cookies and similar technologies where needed to operate the website and, where applicable, to understand usage or support marketing.

• Strictly necessary cookies support functions such as sessions, shopping carts, checkout, security, and account authentication.
• Preference cookies may remember settings such as language or other choices.
• Analytics cookies may help us understand website traffic, performance, and how customers interact with pages.
• Advertising or measurement cookies may be used only where such tools are actually enabled and subject to applicable consent requirements.

You can usually manage cookies through your browser settings. Where a cookie consent tool is provided, you may also use that tool to manage optional cookie choices.

Payment Information and PayPal

When you place an order, payment information may be processed by independent payment providers made available during checkout, including PayPal where it is offered.

Depending on the payment method, the payment provider may receive or process information such as:

• Your name and contact information
• Billing and shipping information
• Order amount, currency, and transaction details
• Payment-account information provided directly to the payment provider
• Device, security, fraud-prevention, and authentication information

We generally receive information necessary to confirm and support the transaction, such as payment status, payment-provider transaction identifiers, customer contact information, and other data the provider makes available to the merchant.

How and With Whom We Share Information

We may disclose personal information to service providers or other recipients when reasonably necessary to operate our business, complete transactions, or meet legal obligations.

• Payment processors and payment-service providers
• Shipping, logistics, warehouse, and fulfillment providers
• Website hosting, cloud, security, and IT providers
• Fraud-prevention and transaction-risk providers
• Customer-service and communication providers
• Analytics or marketing providers where those services are actually enabled
• Professional advisers such as accountants, lawyers, insurers, or auditors where necessary
• Government, regulators, courts, law enforcement, or other parties where disclosure is legally required

We may also transfer relevant information in connection with a merger, restructuring, financing, acquisition, sale of assets, insolvency, or similar corporate transaction, subject to applicable legal requirements.

We do not disclose full payment credentials to unrelated third parties for their independent use merely because you purchased from our store.

International Data Transfers

Our website is intended to serve customers in multiple countries. As a result, personal information may be processed in a country different from the country in which you live, including where our service providers, payment providers, carriers, or technical infrastructure operate.

Privacy and data-protection laws differ between countries. Where applicable law requires specific safeguards for an international transfer, we aim to use an appropriate legal mechanism or work with providers that implement relevant transfer safeguards.

The location of a service provider does not change the commitments described in this Privacy Policy for processing under our responsibility.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including order fulfillment, customer support, fraud prevention, legal compliance, accounting, tax, dispute resolution, and enforcement of agreements.

Retention periods vary by information type and legal requirement. For example, transaction and accounting records may need to be kept longer than an abandoned shopping-cart session.

When personal information is no longer reasonably required, we aim to delete, anonymize, or otherwise dispose of it in accordance with applicable law and our operational requirements.

How We Protect Personal Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Depending on the systems involved, measures may include:

• Access controls and password-protected administrative systems
• Encrypted transmission through HTTPS where supported
• Security features provided by payment processors and hosting providers
• Limited access to personal information based on business need
• Website, plugin, and software maintenance
• Fraud and abuse monitoring where applicable

No internet transmission or storage system can be guaranteed to be completely secure. Customers should also protect account passwords and avoid sharing authentication credentials.

Your Privacy Rights

Depending on your location and applicable law, you may have rights relating to your personal information. These may include the right to:

• Request confirmation of whether we process your personal information
• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion in circumstances provided by law
• Request restriction of certain processing
• Object to certain processing, including some direct marketing
• Request portability of eligible information in a usable format
• Withdraw consent where processing is based on consent
• Complain to an applicable data-protection or privacy authority

To submit a privacy request, contact FrancisShaw621@outlook.com. Please use the subject “Privacy Request” where practical.

We may need to verify your identity before fulfilling a request. We will only request information reasonably necessary for verification and handling the request.

EEA, UK, and Similar Data-Protection Rights

If you are located in the European Economic Area, United Kingdom, or another jurisdiction with similar data-protection rights, the rights described above may apply to you subject to legal conditions and exceptions.

You may also have the right to lodge a complaint with the data-protection authority responsible for your place of residence, work, or the location of an alleged infringement.

We encourage customers to contact us first if they believe we have handled their personal information incorrectly so that we have an opportunity to investigate and respond.

U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights, subject to the scope, thresholds, definitions, and exceptions of applicable state privacy laws.

Depending on the law that applies, eligible rights can include:

• Accessing or confirming processing of personal information
• Correcting inaccurate personal information
• Deleting certain personal information
• Obtaining a portable copy of certain information
• Opting out of certain forms of targeted advertising, sale, or sharing where legally defined and applicable
• Appealing a denied privacy-rights request where the applicable law provides an appeal right

We do not knowingly sell customer personal information for monetary payment. Certain uses of third-party advertising or analytics technologies, if enabled, could be treated as “sale,” “sharing,” or targeted advertising under some U.S. privacy laws even when no money is exchanged.

To make an applicable U.S. privacy request, contact FrancisShaw621@outlook.com with the subject “U.S. Privacy Request.”

Browser Privacy Signals and Cookie Choices

Browser privacy signals and “Do Not Track” mechanisms are not interpreted uniformly across the internet.

Where applicable law requires recognition of a qualifying opt-out preference signal, such as Global Privacy Control (GPC), we aim to process that signal in accordance with the requirements that apply to our website and the technologies actually in use.

Outside those legal requirements, changing a browser “Do Not Track” setting may not automatically disable all website cookies or third-party functions. You can also manage cookies using browser settings and any cookie-consent controls made available on the website.

Children's Privacy

Our products and online store are intended for a general consumer audience and are not directed to children for the purpose of collecting their personal information.

We do not knowingly seek to collect personal information from children below the age at which parental consent is required under applicable privacy law.

If you are a parent or guardian and believe a child has provided personal information to us in a way that is not legally permitted, please contact us so that we can investigate and take appropriate action.

Marketing Communications and Your Choices

We may send operational communications that are necessary for an order or customer-service interaction, such as payment, order, shipping, return, or security updates.

Promotional email or other direct marketing is separate from essential transactional communications. Where required, we will send marketing only with appropriate permission or another lawful basis.

• You can use an unsubscribe link included in promotional email where provided.
• You may also contact FrancisShaw621@outlook.com to request removal from our marketing list.
• Opting out of marketing does not prevent necessary order, account, security, or customer-service communications.

Contact Us About Privacy

If you contact us about privacy, we may use the information you provide to verify the request, investigate the issue, communicate with you, and maintain an appropriate record of our response.

For order-specific matters that are not privacy requests, you may also use the customer-service details shown on our Contact Us page.

Changes to This Privacy Policy

We may update this Privacy Policy when our services, website technologies, data practices, payment options, or legal obligations change.

When a revised policy is published, we will update the date shown below. Where applicable law requires additional notice or consent for a material change, we will take the steps required by that law.